It has a population of approximately residents. The natives are called Canilleros. The village is one of several typical Andalucian pueblos blancos which ring the edge of the national parks. The village has seen considerable growth and renovation after the millennium, as a result of an increase in tourism and the number of expatriate residents from northern Europe. There are restaurants and shops. Three hotels have been established after and the road leading to the coast has been paved and widened.